Email Id:
kathirvel.kcc@gmail.com
Faculty Details - Commerce
Mr.C.Kathirvel Babu
Details
Qualification: M.Com, M.M.S., M.Phil, (Ph.D), TNSET
Area of interest: Accounting, Finance and Marketing
• Financial Accounting
• Cost Accounting
• Management Accounting
• Financial Management
• International Financial Management
• Techniques of Costing
PAPER PUBLICATIONS IN INTERNATIONAL JOURNALS
Published a research paper in International Journal of Pure and Applied Mathematics, entitled as “A comparative study of factors affecting consumer preference between local and branded water purifiers with special reference to Thiruvarur”, Volume 119, No. 10, 2018, ISSN 1311-8080 (Print) ISSN 1314-3395 (on line) Pg. 1591 – 1602
Published a research paper in International Journal of Applied Business and Economic Research, entitled as “Perception of Mobile Phone Buyers Towards Branded Mobile in Rural and Urban Area of Kanchipuram”, Volume 15, Number 8, 2017, ISSN: 0972-7302, Pg 333 to 346
Published a research paper in the Journal of Innovation in Commerce and Management entitled as “Changing Consumer Preference from unorganized Performance of public and private sector Banks in India”.