Email Id:
hellomsraman@gmail.com
Faculty Details - Management Studies
Dr.V.Ramanathan
Details
Qualification: B.Sc., MBA, Ph.D., UGC-NET
Area of interest: Marketing, Business Analytics and Research Methodology
Sl.No |
Title of the Project/Consultancy |
Status Major/Minor |
Name of the Supporting Agency |
Details of Scheme |
Period |
Status of Completion |
Value in Rs. |
1 |
Provided Market Survey Consultancy for “PariMax” Australia |
Consultancy |
Department of MBA, SCSVMV |
Market Survey, Data Collection, Analysis and Report |
November 2015 |
Completed |
30,000/- |
2 |
Managing Issues and Opportunities of their Relevant Businesses by Women Entrepreneurs – A Study with Special Reference to Kanchipuram District |
Minor |
SCSVMV University |
University Minor Research Funded Project (UMRFP) |
One Year |
Completed |
50,000/- |
Organizational Behaviour
Research Methodology
Marketing Management,
Retail Management
Consumer Behaviour
Product and Brand Management
Marketing of Services
Retail Banking
Digital Marketing
PAPER PUBLICATIONS IN INTERNATIONAL JOURNALS
Sl.No |
Title of the Paper |
Name of the Journal/Magazine/Periodical |
Status (International National) |
ISSN.No. |
Period of Publication |
Details of Vol, Issue, Page.No |
Details of Impact Factor |
1 |
The Antecedents of Category Management towards Customer Enhanced Services and Effects on Customer Satisfaction in Pharmaceutical Retailing: A Study with Special Reference to Medical Shops (Drug Stores) at Kanchipuram Town |
Journal of Marketing Vistas |
International |
2249-9067 |
January 2018 |
Vol.8, No.1 |
|
2 |
Retail Location Attributes towards Consumer Patronage and Retail Brand Image – A Study with Special reference to Organized Jewelry Retailers at Kanchipuram Town, Tamilnadu |
IOSR Journal of Business and Management (IOSR-JBM) |
International |
2278-487X |
January2018 |
Vol.20, Issue.1, VerII |
Pp.01-10 |
3 |
Effect of R & D Expenditure on Long-Term Financial Performance of Companies in India - An empirical Study |
International Research Journal of Business and Management(IRJBM) |
International |
2322-083X |
October 2017 |
Vol.X, Issue.10 |
Pp.34-45 |
4 |
Consumer Perception of Retail Store Atmosphere and its influence on preference of In Store Brands-Frequency of Purchase as moderator |
EPRA International Journal of Research and Development (IJRD) |
International |
2455-7838 |
December’2016 |
Vol.I, Issue. 10, Pp.21-31 |
3.56 |
5 |
A Study on Silk Weavers Attitude about the Retail Merchandise Scope for Kanchipuram Silks in New Generation Retail Formats |
EPRA International Journal of Research and Development (IJRD) |
International |
2455-7838 |
November’2016 |
Vol.1, Issue.9, Pp. 01-11 |
3.56 |
6 |
Discrimination Factors on the Preference of Online Shopping among the users and non users with special reference to Kanchipuram District |
EPRA International Journal of Economic and Business Review |
International |
2347-9671 |
October 2015 |
Vol.3, Issue.10,Pp.94-101 |
1.259 |
7 |
A study on gap in service ambiences with respect to tourism services at Kanchipuram district |
EPRA International Journal of Economic and Business Review |
International |
2347-9671 |
Sep 2015 |
Vol-3, Issue.9, Pp.168-174 |
4.618 |
8 |
Occupational Stress among Rural Health Care Workers in Chennai District |
Emperor International Journal of Finance and Management Research |
International |
2395-5929 |
July 2015 |
Vol.2,Issue.3,Pp.26-31 |
- |
9 |
A Descriptive Study on Occupational Burnout Inventory – Human Services and Work Engagement |
International Journal of Business Intelligence and Innovations |
International |
2348-4705 |
March 2015 |
Vol.3,Issue.2,pp.64-68 |
- |
10 |
Impact of Occupational Stress and Burnout of Employees Job Performance – A Study of Nurses in Rural Clinics of Kanchipuram District |
International Journal of Applied Management Research |
International |
0974-455X, |
Jan-June 2015 |
Vol.2, Issue.3,Pp.45-52 |
- |
11 |
Location influence on user Preference of service selection – a Study with special reference to Automated telling banking services Preferred by users at Kanchipuram Town |
EPRA International Journal of Economic and Business Review |
International |
2347-9671 |
Nov’2014 |
Vol.2, Issue.11,Pp.34-42 |
0.998 |
12 |
Consumer patronization through effective category management in silk Saree retailing at kanchipuram town
|
International Journal of Management and Social Science Research Review |
International |
349-6740 |
Aug’2014 |
Vol.1, Issue.2, Pp.136-144 |
|
13 |
Work Life Balance- A Primitive Channel Source For the Work Culture at Work Place with Special reference to IT Employees in India |
Indian Journal of Commerce and Management Studies |
International |
2229-5674 |
May’2011 |
Vol-II, Issue-4, Pp.118-129 |
- |
14 |
The New Age Human Resources In Indian Tourism –Role And Effectiveness |
Indian Journal of Commerce and Management Studies |
International |
2229-5674 |
January’ 2011 |
Vol-II, Issue-1, Pp.210-222 |
- |
15 |
The New Face of Unorganised Retailers in India – From Convenience to Category Killer |
Marketing Master Mind |
International |
0972-5156 |
May’2009 |
Vol-IX,Issue-5,Pp.40-43. |
- |
PAPER PUBLICATIONS IN NATIONAL JOURNALS
Sl.No |
Title of the Paper |
Name of the Journal/Magazine/Periodical |
Status (International National) |
ISSN.No. |
Period of Publication |
Details of Vol, Issue, Page.No |
Details of Impact Factor |
1 |
The Effect of Entrepreneurial Competencies on Business Success : A Study with Special Reference to SMEs at Kanchipuram District
|
Indian Journal of Entrepreneurship |
National |
0973-8703 |
September 2018 |
Vol.1, Issue.3 |
|
2 |
A Study on the Occurrence of Occupational Stress among construction workers in Kanchipuram District |
Emperor International Journal of Finance and Management Research |
National |
2395-5929 |
November 2015 |
Vol.1, Issue-7, Pp.33-41 |
- |
3 |
A Study on Consumer Perception about organised and unorgansied retailers at Kachipuram Town |
Indian Journal of Marketing |
National |
0973-8703 |
December’ 2011 |
Volume.41, Issue.No.12 |
5.09 |
4 |
A Study on Teachers Attitude about their Work-Life Balance in India with Special Reference to Secondary Grade Level
|
Journal of Commerce and Management Research |
National |
|
November’ 2011 |
|
- |
5 |
Brand Building Exercises Adopted by Life Insurance Companies in Indian Rural Markets |
The Icfai University Journal of Rural Management |
National |
0972-5156 |
February’2009 |
Vol-II,Issue.1, Pp.31-40 |
- |
6 |
Structural changes in Indian Retail Market: From unorganized to organised |
Indian Journal of Marketing |
National |
0973-8703 |
December’2008 |
Vol.XXXVIII,Number.12,Pp.34-40&59 |
5.09 |
7 |
Effective Role of CRM in the Indian Retail Market |
Marketing Mastermind |
National |
0972-5156 |
July’2008 |
Vol-VIII,Issue-7, Pp.19-23 |
- |
8 |
Self Help Groups- Prospective Channel Partners for the Promotion of Consumer Products in Tamil Nadu’s Rural Markets |
Marketing Mastermind |
National |
0972-5156 |
April’2008 |
Vol-VIII,Issue.4,Pp.24-29 |
- |
9 |
Retailing Channel Enhancement Strategies Adopted by FMCG Companies in South Indian Rural Markets |
The Icfaian Journal of Management Research |
National |
0972-5342 |
November’2007 |
Vol.VI,Issue.11,Pp.64-70 |
- |