DR.V.RAMANATHAN

DR.V.RAMANATHAN

PROFESSOR
Email : vramanathan@kanchiuniv.ac.in

Qualification: B.Sc., MBA, Ph.D., UGC-NET
Area of interest: Marketing, Business Analytics and Research Methodology
 

Sl.No

Title of the Project/Consultancy

Status

Major/Minor

Name of the Supporting Agency

Details of Scheme

Period

Status of Completion

Value in Rs.

1

Provided Market Survey Consultancy for “PariMax” Australia

Consultancy

Department of MBA, SCSVMV

Market Survey, Data Collection,

Analysis and Report

November 2015

Completed

30,000/-

2

Managing Issues and Opportunities of their Relevant Businesses by Women Entrepreneurs – A Study with Special Reference to Kanchipuram District

Minor

SCSVMV University

University Minor Research Funded Project (UMRFP)

One Year

Completed

50,000/-

 

Organizational Behaviour
Research Methodology
Marketing Management,
Retail Management
Consumer Behaviour
Product and Brand Management
Marketing of Services
Retail Banking
Digital Marketing

PAPER PUBLICATIONS IN INTERNATIONAL JOURNALS

Sl.No

Title of the Paper

Name of the Journal/Magazine/Periodical

Status

(International

National)

ISSN.No.

Period of Publication

Details of Vol, Issue, Page.No

Details of Impact Factor

1

The Antecedents of Category Management towards Customer Enhanced Services and Effects on Customer Satisfaction in Pharmaceutical Retailing: A Study with Special Reference to Medical Shops (Drug Stores) at Kanchipuram Town

Journal of Marketing Vistas

International

2249-9067

January 2018

Vol.8, No.1

2

Retail Location Attributes towards Consumer Patronage and Retail Brand Image – A Study with Special reference to Organized Jewelry Retailers at Kanchipuram Town, Tamilnadu

IOSR Journal of Business and Management (IOSR-JBM)

International

2278-487X

January2018

Vol.20, Issue.1, VerII

Pp.01-10

3

Effect of R & D Expenditure on Long-Term Financial Performance of Companies in India – An empirical Study

International Research Journal of Business and Management(IRJBM)

International

2322-083X

October 2017

Vol.X, Issue.10

Pp.34-45

4

Consumer Perception of Retail Store Atmosphere and its influence on preference of In Store Brands-Frequency of Purchase as moderator

EPRA International Journal of Research and Development (IJRD)

International

2455-7838

December’2016

Vol.I, Issue. 10, Pp.21-31

3.56

5

A Study on Silk Weavers Attitude about the Retail Merchandise Scope for Kanchipuram Silks in New Generation Retail Formats

EPRA International Journal of Research and Development (IJRD)

International

2455-7838

November’2016

Vol.1, Issue.9, Pp. 01-11

3.56

6

Discrimination Factors on the Preference of Online Shopping among the users and non users with special reference to Kanchipuram District

EPRA International Journal of Economic and Business Review

International

2347-9671

October 2015

Vol.3, Issue.10,Pp.94-101

1.259

7

A study on gap in service ambiences with respect to tourism services at Kanchipuram district

EPRA International Journal of Economic and Business Review

International

2347-9671

Sep 2015

Vol-3, Issue.9, Pp.168-174

4.618

 

8

Occupational Stress among Rural Health Care Workers in Chennai District

Emperor International Journal of Finance and Management Research

International

2395-5929

July 2015

Vol.2,Issue.3,Pp.26-31

9

A Descriptive Study on Occupational Burnout Inventory – Human Services and Work Engagement

International Journal of Business Intelligence and Innovations

International

2348-4705

March 2015

Vol.3,Issue.2,pp.64-68

10

Impact of Occupational Stress and Burnout of Employees Job Performance – A Study of Nurses in Rural Clinics of Kanchipuram District

International Journal of Applied Management Research

International

 0974-455X, 

Jan-June 2015

Vol.2, Issue.3,Pp.45-52

11

Location influence on user

Preference of service selection – a

Study with special reference to

Automated telling banking services

Preferred by users at Kanchipuram

Town           

EPRA International Journal of Economic and Business Review

International

2347-9671

Nov’2014

Vol.2, Issue.11,Pp.34-42

0.998

12

Consumer patronization through effective category management in silk

Saree retailing at kanchipuram town

International Journal of Management and Social Science Research Review

International

349-6740

Aug’2014

Vol.1, Issue.2, Pp.136-144

13

Work Life Balance- A Primitive Channel Source For the Work Culture at Work Place with Special reference to IT Employees in India

Indian Journal of Commerce and Management Studies

International

2229-5674

May’2011

Vol-II, Issue-4,

Pp.118-129

14

The New Age Human Resources In Indian Tourism –Role And Effectiveness

Indian Journal of Commerce and Management Studies

International

2229-5674

January’

2011

Vol-II, Issue-1,

Pp.210-222

15

The New Face of Unorganised Retailers in India – From Convenience to Category Killer

Marketing Master Mind

International

0972-5156

May’2009

Vol-IX,Issue-5,Pp.40-43.



 

PAPER PUBLICATIONS IN NATIONAL JOURNALS

Sl.No

Title of the Paper

Name of the Journal/Magazine/Periodical

Status

(International

National)

ISSN.No.

Period of Publication

Details of Vol, Issue, Page.No

Details of Impact Factor

1

The Effect of Entrepreneurial Competencies on Business Success : A Study with Special Reference to SMEs at Kanchipuram District

Indian Journal of Entrepreneurship

National

0973-8703

September 2018

Vol.1, Issue.3

2

A Study on the Occurrence of Occupational Stress among construction workers in Kanchipuram District

Emperor International Journal of Finance and Management Research

National

2395-5929

November

2015

Vol.1, Issue-7, Pp.33-41

3

A Study on Consumer Perception about organised and unorgansied retailers at Kachipuram Town

Indian Journal of Marketing

National

0973-8703

December’

2011

Volume.41,

Issue.No.12

5.09

4

A Study on Teachers Attitude about their Work-Life Balance in India with Special Reference to Secondary Grade Level

Journal of Commerce and Management

Research

National

November’

2011

5

Brand Building Exercises Adopted by Life Insurance Companies in Indian Rural Markets

The Icfai University Journal of Rural Management

National

0972-5156

February’2009

Vol-II,Issue.1,

Pp.31-40

6

Structural changes in Indian Retail Market: From unorganized to organised

Indian Journal of Marketing

National

0973-8703

December’2008

Vol.XXXVIII,Number.12,Pp.34-40&59

5.09

7

Effective Role of CRM in the Indian Retail Market

Marketing Mastermind

National

0972-5156

July’2008

Vol-VIII,Issue-7,

Pp.19-23

8

Self Help Groups- Prospective Channel Partners for the Promotion of Consumer Products in Tamil Nadu’s Rural Markets

Marketing Mastermind

National

0972-5156

April’2008

Vol-VIII,Issue.4,Pp.24-29

9

Retailing Channel Enhancement Strategies Adopted by FMCG Companies in South Indian Rural Markets

The Icfaian Journal of Management Research

National

0972-5342

November’2007

Vol.VI,Issue.11,Pp.64-70

Semianrs/Workshops /FDP’s

18

Conference

    i) National

    ii)International

 

3

3

 Publications

     i) Chapter in Books

    ii) ISBN

   

 

1

5