SCSVMV Deemed to be University

Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya

Dr.C.Kathirvel Babu

Dr.C.Kathirvel Babu

Associate Professor
contact : 044 27264308
Email Id:


          M. Com., M. Pill., Ph. D., SET.

Dr. C. Kathirvel babu is an Assistant professor in the area of Finance and Marketing. He has twelve years of teaching experience and worked as Assistant professor at Sri Sankara Arts and Science College, Kodaikanal Christian College and Cardamom Planters’ Association College. He has earned his master in Commerce and Philosophy from Madurai Kamaraj University, Madurai and holds a doctorate in Commerce from Bharathidasan university, Tiruchirappalli.

Area of Interest: Finance, Marketing and Portfolio Management

B. Com, B. Com Hons and M. Com programmes, he teaches courses like Financial Accounting, Financial Management, Cost Accounting, Management Accounting, Techniques of Costing, Banking Theory Law and Practice, Modern Banking, Research Methodology, Marketing Management, Organisational Behaviour, Business Environment, Investment Analysis and Portfolio Management.

  1. Title – “An analysis of shopping experience of customers in society silk saree retail shop in Kancheepuram.”, Journal of Interdisciplinary Cycle Research, Volume XII, Issue III, PP 948 – 957, ISSN No. 0022 – 1945
  2. Title – “A Comparative Study on Satisfaction Between Amazon and Flipkart Customers with Special Reference to College Professors in Kanchipuram”, The International journal of analytical and experimental modal analysis, Volume XII, Issue II, PP 440 – 448, ISSN No. 0886 – 9367
  3. Title – “Prediction of Customers Satisfaction on Retail Silk Saree Store Attributes In Kanchipuram”, Our Heritage, Volume 67, Issue 2, PP 1338 – 1345, ISSN No. 0474 -9030
  4. Title – “Customer Satisfaction and Customer Retention Towards Organized Retail Outlet In Kanchipuram Town”, Think India Journal, Volume 22, Issue 14 December 2019, PP 7294 – 7304, ISSN No. 0971 – 1260
  5. Title – “A study on Buyers’ perception on sales promotional activities by retail chain stores at Kanchipuram Town”, VSRD international journal of Business and Management Research, Volume IX, Issue No. III, March 2019, ISSN 2319-2194 (Print) ISSN 2231-248X (on line) PP. 9-16
  6. Title – “A comparative study of factors affecting consumer preference between local and branded water purifiers with special reference to Thiruvarur”, international journal of pure and applied mathematics, Volume 119, No. 10, 2018, ISSN 1311-8080 (Print) ISSN 1314-3395 (on line) PP. 1591 – 1602
  7. Title – “Perception of Mobile Phone Buyers Towards Branded Mobile in Rural and Urban Area of Kanchipuram”, International Journal of Applied Business and Economic Research, Volume 15, Number 8, 2017, ISSN: 0972-7302, PP 333 to 346
  8. Title – “Changing consumer preferences from unorganized retailing towards organized retailing: A study in Kanchipuram Town”, International Journal of Advanced Scientific research and Development, Volume 2, Special Issue 2, 2015, ISSN: 2394-8906, e-ISSN: 2395-6089, PP 181 to 188
  9. Title – “Women Entrepreneurship – Problems and Prospects”, Bonfring International Journal of Industrial Engineering and Management Science, Volume 5, Special Issue, August 2015, ISSN: 2250-1096, PP 266 to 270











Acting as Exam Coordinator for Department of Commerce at SCSVMV from July 2023.

Member of Board of studies for B. Com at SCSVMV 2022 – 2023

Academic Coordinator for Department of Commerce at SCSVMV 2022 – 2023

Acted as event Coordinator for intra department student level paper presentation at Faculty of Management studies, Commerce and HR, SCSVMV on 3rd April 2019

Acted as event Coordinator for Blood Donation Campaign Organised by Faculty of Management Studies, Commerce & HR, SCSVMV on 15th March 2018.     

Lead the students as NSS programme Officer at CPA College during the academic year 2011 – 2012.  

He was a member in Magazine 2009 – 2010 Editorial board at CPA College during the academic year 2010 – 2011.

He organised a Trade Fair at CPA College during academic year 2011 – 2012.   

Acted as Exam Coordinator and Coordinator for Students’ forum in various institution.

Acted as an Advisory Committee member for the Business Buds Association (Association for students by students) in the Department of Business Administration, CPA College during 2011 – 2012

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