SCSVMV Deemed to be University

श्रीचन्द्रशेखरेन्द्रसरस्वतीविश्वमहाविद्यालयः
Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya

Dr.C.Sonia

Qualificatiom
B.E (ECE), MBA (HR & Marketing), M.Phil (Management),  Ph.D., TNSET

Area of Interest
Business Analytics, Human Resource and Marketing

Teaching

Management Concepts and Organizational Behaviour

Advertising and Sales Promotion

Retail Management

Individual Development

Performance Management

Employee Engagement

Business Analytics

  1. Publications

    • “Impact of Stress Management and its effect on Employee Productivity: An Empirical Study” paper published in Journal of the Oriental Institute, Vol. 27, 2023 (ISSN: 0030-5324) (UGC Indexed)
    • “Adoption of Telemedicine service in India during Covid-19 Key Lessons”, paper published in IUP Journal of Management Research , Vol.22, No.21, Jan 2023 (ISSN: 0972-5342) (Peer Reviewed)
    • “Teaching Competencies and Organizational Commitment: A study of mediating role of Job Satisfaction using SEM”, paper published in IUP Journal of Management Research , Vol.21, No.02, Aug 2022 (ISSN: 0972-5342) (Peer Reviewed)
    • “Effect of remote working on psychological well-being of IT employees: An empirical analysis during Covid-19” , paper published in Journal of Contemporary issues in Business and Government, Vol.28, No.03, June 2022 (ISSN: 1323-6903) (ABDC Journal and Web of Science)
    • “Does Worklife Balance Impacts Job Satisfaction: Evidence from Faculty Members”, paper published in PalArch’s Journal of Archaeology of Egypt/Egyptology, Vol. 17, Issue 9,pp. 4098-4108, Dec 2020. (ISSN: 1567-214X) (Scopus & UGC Indexed)
    • “Service Quality Model for Indian Diabetes Hospitals” paper published in Adalya Journal, Vol. 9, Issue 11, pp.161-174, November 2020. (ISSN: 1301-2746) (Web of Science & UGC Indexed)
    • “Impact of Covid-19 on higher education system” paper published in Wutan Huatan Jisuan Jishu, Vol. 16, Issue 11, pp.1001-1749, November 2020. (ISSN: 1001-1749) (Scopus & UGC Indexed)
    • “COVID-19 pandemic outbreak: It’s time to comprehend Burnout among Indian Frontline HCWs- A Systematic Review” paper published in Journal of the Social Sciences, Vol. 48, Issue 3, pp.1620-1632, July 2020. (ISSN: 0253-1097) (Scopus Indexed)
    • “Role of Work Engagement on Intention to Quit- through the mediation of Job Satisfaction among Non-Teaching Staff” paper published in ESN publication, July 2020. (ISBN: 978-81-947019-2-7)
    • “Personality and Entrepreneurial Intention among Generation Z Students Using Structural Equation Modeling” paper published in Think India, Vol.22, Issue 21, pp.1026-1038, Jan 2020. (e-ISSN:0971-1260) (UGC approved Journal)
    • “NPTEL: The Game Changer of Digital Education in India” paper published in EPFRA- Impact of Digitalization on Society, Oct-2019. (ISBN: 978-81-942981-0-6)
    • “Online Banking Adoption Among Rural Customer With Special Reference to Indian Bank, Kanchipuram” paper Published in Adalya Journal, Vol. 8, Issue 10, pp. 615-628, Oct- 2019. (eISSN:1301-2746) (Web of Science & UGC approved Journal)
    • “Role of Competencies in building Organizational Commitment in Indian Education with reference to Engineering using SEM”, paper published inVSRD International Journal of Business and Management Research, Vol. 9, Issue 8, pp. 1-7, Aug 2019. (e-ISSN:2231-248X)
    • “The impact of Service Proportion on Pilgrimage Tourist Devotional Value Creation through the mediation effect of Satisfaction- A study with special reference to temples in Kanchipuram District, Tamilnadu”, paper published in International Journal of Research and Analytical Reviews (IJRAR), Vol. 6, Issue 1, pp-356-371, March 2019. (e-ISSN: 2348-1269) (UGC approved Journal)
    • “The Role of OCB and its Relationship with Competency and Commitment with Mediating Role of Performance”, paper published in VSRD International Journal of Business and Management Research, Vol. IX, Issue No. 1, pp. 2-6, Jan-2019.(e-ISSN: 2231-248X) (UGC approved Journal)
    • “The Effect of Entrepreneurial Competencies on Business Success: A Study with special reference to SMEs at Kanchipuram District”, paper published in AMC Indian Journal of Entrepreneurship, Vol. 1, Issue No. 3,pp. 15-23, July-Sep 2018. (ISSN: 2581-7302)
    • “The Antecedents of Category Management towards Customer Enhanced Services and Effect on Customer Satisfaction in Pharmaceutical Retailing- A study with special reference to Medical Shops at Kanchipuram Town”, paper published in Journal of Marketing Vistas, Vol. 8, No. 1, PP.69-89, Jan-June 2018. (ISSN 2249-9067) (UGC approved Journal)
    • “Examining Job Crafting from Competency Perspective: Is Job Crafting based on Teachers Competency?”, paper published in International Journal of Business Intelligence & Innovations, Special Issue Volume 1, pp. 24-34, Feb 2018. (ISSN:2348-4705)
    • “Retail Location Attributes towards Consumer Patronage and Retail Brand Image – A Study with Special reference to Organized Jewellery Retailers at Kanchipuram Town, Tamilnadu”, paper published in IOSR Journal of Business and Management (IOSR-JBM), Vol.20, Issue.1, pp. 01-10, Jan 2018. (e-ISSN: 2278-487X) (UGC approved Journal)
    • “An Investigation on the effect of Teacher Competencies on Job Performance”, paper published in EPRA International Journal of R&D, Vol.2, Issue 3, pp.162-166, March 2017. (ISSN: 2455-7838)
    • Competency Skill of Teacher towards Organizational Commitment”, paper published in International Journal of Advanced Research, Vol.4, Issue 9, pp.713-720, Sep 2016. (ISSN:2320-5407)
    • Competency Skill of Teacher towards Job Engagement”, paper published in EPRA International Journal of R&D, Vol.4, Issue.7, pp. 37-44, Sep 2016. (ISSN: 2455-7838)
    • Talent Management in Higher Education Sector”, paper published in International Journal of Research in Management & Technology, Vol. 5, No. 4, pp. 302-311, Aug 2015. (ISSN: 2249-9563)

Conference: 27

Seminar & Workshop Attended: 33

Invited Resource Person: 08

FDP Participated: 32



About Placement and Training Divison

Every student comes with an aspiration for a flying career. The training and placement division work to support the student’s aspirations with an aim to guide them to start building a career and not just an employment.

Career Planning is a complex process and when multiple opportunities are in front of the final year students, it’s become difficult for them to identify the best suited opportunity. The Training & Placement Division understand this and conducts various programmes and support services to meet the needs of students towards their professional development. The division works with the students and for the students in their career planning process.

The placement division acts as a bridge among the students, academic departments and industries. We start with conducting career guidance and counseling sessions with industry experts so that students could understand and define their career aspirations. This would help us to understand their career needs and to connect them for the required training & up-skilling sessions.

Today, there is no scarcity for knowledge-centers but choosing the right place to up-skill is the key to succeed and we ensure that we connects the students with best resource centers in the market. We train the students from their II year onwards with Soft Skill & English Communications in the 3rd and 4th semester respectively. In the III year, students are trained in Aptitude skills. These skill sets are compulsory for students who aspire to qualify for campus placements, competitive exams and much more. Our in-house faculty will handle these training programmes with diligent.

We connect the students with multiple resources for them to perceive, possess, prepare, practice, perform and prosper.

Many say knowledge is power, but it is equally true that applied knowledge is the real power. We encourage students to take up internships, industry certifications, to take-up career assessments, to participate in hackathons, tech. contests and other skill development activities. Students also have access to learn foreign languages as open electives. These add-ons would increase their knowledge and skill-set; which would fetch the best opportunities for them to start their career.

Preparation + Opportunity = Success. Our motto is to guide the students to prepare for their career and to support them with opportunities. If the students are prepared, they can easily grab the opportunity and shine.

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