QUALIFICATION
B.Sc. CS, MBA (HRM), M.PHIL, TNSET, (PhD)
Area of interest: Marketing and HRM – CRM, Employability and Life Skills

HR

• Entrepreneur Development
• Personality / Individual Development
• Industrial Relations
• Organizational Behavior and Development

MARKETING

• Advertising & Sales Management
• Consumer Behavior
• Product and Brand Management
• Services Marketing & Marketing Management
• CRM

ECONOMICS, FINANCE & ACCOUNTS

• Auditing
• Cost Accounting
• Managerial Economics
• Strategic Cost Management

OPERATIONS AND LOGISTICS

• Production and Operations Management
• Logistics Management
• Total Quality Management

LAW

• Business Laws

• Company Law
• Labour Law

• Legal Aspect of Business

GENERAL

• International Business Management / Environment
• Research Methods for Management
• International Strategic Management
• EXIM Policy

1. “A study on investment habits of people in Puducherry” at UGC sponsored national seminar “Strategic Management Practices in the Globalised Scenario – NSOSMP 2015” [ISSN 2229-4783 & Page No: 273]
2. “Measures to reduce employee absenteeism using research techniques in Indian Coffee House” at One-day National Conference on “Opportunities & Challenges of Vibrant Management in Dynamic Global Environment” [ISSN 2348-4705, Special Issue Volume I & Page No: 50]
3. “Predicting Arts and Science Graduates to Get a White Collar Job using Discriminant Analysis” in the ABDC ranked journal ‘Empirical Economics Letters’, 21 (Special Issue 2) (November 2022) ISSN 1681 8997 page: 81-89
4. “Effect of Life Skills Training on Employability Preparedness Using Cluster Analysis”, in the Series: Advances in Economics, Business and Management Research (Atlantis Press – Part of Springer Nature), May 2023, Volume 242, pp. 386–395, https://doi.org/10.2991/978-94-6463-162-3_34, ISSN 2352-5428
5. “NEED AND IMPORTANCE OF LIFE SKILLS EDUCATION [LSE] FOR EMPLOYABILITY – INDIAN PERSPECTIVE”, in the Journal of Indian Intellectual Traditions (UGC CARE I), Vol. XVII (2), Dec-2023, PP: 242-249, ISSN: 2249-7129
6. “TESTING THE INFLUENCE OF LIFE SKILL FACTORS ON GRADUATE EMPLOYABILITY USING SEM ANALYSIS”, in the Bharatiya Shiksha Shodh Patrika (UGC CARE I), Vol. 42, No. 2(II), July – December : 2023, PP: 95-105, ISSN 0970-7603
7. Co-authored and published a book entitled “MODERN MARKETING PRINCIPLES AND PRACTICES”, through Scientific International Publishing House with ISBN: 9789361321344 (https://www.flipkart.com/modern-marketing-principles-practices/p/itm1179ae20b6b60?pid=9789361321344)

SEMINARS / CONFERENCES / WORKSHOPS / FDPs