SCSVMV Deemed to be University

श्रीचन्द्रशेखरेन्द्रसरस्वतीविश्वमहाविद्यालयः
Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya

DEPARTMENT OF MANAGEMENT STUDIES

Recently Ph.D. Awarded Details

No

Department

Name of the Scholar

Name of the Guide

Title

1.

Management studies

Mr.Uppili

Dr.M.S. Ramaratnam

A Study on Investment Behaviour of Working Women in Chennai with special reference to Mutual Funds Investment

2.

Management studies

Chitra S

Dr. B. Balaji Srinivasan

A study on design thinking ability on job enrichment of select school teachers in Chennai

3.

Management studies

R. Girish  

Dr. B. Balaji Srinivasan

A Study on the Impact of Cross Culture in Merger and Acquisition it Companies

4.

Management studies

G. S. Sitaram Sharma 

B. Balaji Srinivasan

A Comparative study of Distribution Model of Micro Finance and its Effectiveness with Select Bank Branches at Krishna District

5.

Management Studies

Saraf A 

Dr. B. Balaji srinivasan

Perception and Satisfaction of Coaching Leadership and its Impact – An Empirical Study on Indian Athletes

6.

Management studies

Mr. Anand Ramachandran

Dr. B. Balaji Srinivasan

A Study on Relationship Management Practices on Customer Retention Among Steel Traders in Dubai

7.

Management studies

Mr. R. Prabakaran 

Dr. B. Balaji Srinivasan

COMPETENCY MAPPING AND DEVELOPMENT IN AUTO ELECTRICAL MANUFACTURING INDUSTRIES IN THE REFERENCE TO LUCAS TVS LIMITED

8.

Management Studies

Mr. Meher Chaitanya K 

Dr. B. Balaji Srinivasan 

A STUDY ON ETHICAL FACTORS OF LEADERSHIP TOWARDS ORGANIZATIONAL PERFORMANCE

9.

Management studies

Mr. Petluri Ravi Kiran 

Dr. Sweta Shrivastava

AN EMPIRICAL STUDY ON DETERMINANTS OF FOREIGN DIRECT INVESTMENT IN INDIA

10.

Management studies

R LAVANYA 

Dr. Sweta Shrivastava

IMPACT OF DEMONETIZATION ON DIGITAL PAYMENT SYSTEM WITH REFERENCE TO ANANTAPUR DISTRICT ANDHRA PRADESH

NameTitleBoard AreaResearch SupervisorMth/Yr Awarded
M R Manjula“A Study on the Effect of HRD Climate on Faculty Performance at Self-Financing Engineering Colleges in Chittoor District “HRDr.K.Latha21/09/2019
G ArunTrust and values in pharma industry A study with Respect to Allopthic Customers in Diabetics specialtyMarketingDr.C.G.Manojkrishnan10/11/2019
T.S.NatarajanHuman Capital Planning in start Hotels A study with special reference to Tamil naduHRDr.G.P.Raman24/10/2019
B Anbuthambi (RM16MS006)Employability Skill Assessment of Engineering Students in Rural TamilnaduHRDr N Chandrasekaran25/11/2019
S Mahesh Pavan (RM15MS83)A Study on Influence of Social Networking Sites Among Rural youth in Purchase Decisions with Reference to Chittoor Dt.,MarketingDr N Chandrasekaran25/11/2019
Mr P ShankarBuyers perception towards organized Retail Sector in Consumer Durables with special reference to Vellore Dt.,MarketingDr Ramachandran7/1/2020
N. NachiketasUnderstanding and addressing cataract related Eye Care Issue in Rural IndiaMarketingDr S Bharadhwaj8/30/2019
Sai Sridhar HogiralaAnalysis of mergers and acquisition on Business Performance in Indian Pharmaceutical IndustryFinanceDr.N. Chandrasekaran8/28/2019
B. VenkatramanA Study on Consumer Outlook in Skincare Segmen`ts in IndiaMarketingDr C M Sankaran kutty8/28/2019
Ramesh SubramanianMicrofiance: A Study of Emerging Models in Selective Towns of TamilNaduFinanceDr.N. Chandrasekaran8/28/2019
Babu JoseA Study on Corporate Governance with Special Reference to Fertilizer Public Sector UnitsFinanceDr A J Augustine8/20/2019
R. VenkateswaranA Study of Inventory Control in Public Sector UndertakingsFinanceDr A J Augustine8/20/2019
R. Delecta JeniferCross Cultural Competencies among the Middle level employees of Footwear Industry – A Comparative Study between India and ChinaHRProf Dr G P Raman7/8/2019
Neethu SurajA Study on Effectiveness Of training in Public Sector and Private Sector in Dakshina Kannada DistrictHRProf Dr G P Raman7/4/2019
R.S. Sathya SaminathanInfluence of Online Sources towards the Searching Behaviour among Doctors with Special reference to Medical EquipmentsMarketingDr V Ramanathan6/10/2019
K.N.Usha (Management)A study on financial inclusion for inclusive growth in Kancheepuram district of TamilnaduFinanceDr K S Hari5/10/2019
Seema Balan (Management)Return and risk analysis of large, mid and small cap portfolios – A study with special reference to NSEFinanceDr B Balaji srinivasan5/10/2019
S.R.Sathya Narayanan (Management)A study on the relevance of Kautilya’s Arthasastra with modern managementHRProf Dr K P V Ramanakumar5/9/2019
J.Savithri (Management)A study on relationship between stress Vs performance in software related organisation in Chennai cityHRDr C B Ragothaman30-04-2019
R.Kasthuri Rangan (Management)Metrics in marketing and delivery of management consulting serviceMarketingDr D Dhanapal29-04-2019
T.M.Nalini (Management)A study of EIQ in women in supervisory roles in the service sector in IndiaHRDr N G Kannan29-04-2019
B.Vyasa Krishna (Management)Micro Insurance as a social safety-net and its impact on microfinance: A study on risk management in micro health insurance in Andhra Pradesh and Kerala in IndiaFinanceProf S sreenivase murthy22-04-2019
R.Sridevi (Commerce)Consumer perception and attitude towards the purchase of housing in Chennai cityMarketingProf Dr G P Raman10/4/2019
J Vidyadhar RaoImpact of Micro finance on Inclusive Development-A Study of Select Districts in Andhra Pradesh State.FinanceDr P Malyardi08-02-2019
S T KrishnekumarAssessment of Service Quality in Health Insurance Sector-A Study with Special Referance to Chennai CityMarketingDr K S Meenakshi Sundaram25-01-2019
Mr R RavishankarImpact of Shorttermism in Capital Market on Long Term Prospect of Companies In the Indian ContextFinanceDr V Ramanathan19/08/2018
Mr K V RamanathanA Study on Investment Behaviour of Banking Professionals in ChennaiFinanceDr K S Meenakshi Sundaram18/08/2018
Ms L KavithaBuying Behaviour of Rural Women towards Branded Cooking Oil in Villupuram TaluckMarketingDr K S Meenakshi Sundaram18/08/2018
Mr V S RavichandraEffect of Psychological FactorsHRProf Dr K P V Ramanakumar25/10/2017
Smt Hema NarayamanA Study on Occupational Stress in the unorganized Sector with special reference to Construction workers in Kanchipuram District Dr V Ramanathan 
Ms Jayashree Ramanan“A Study on Online Shopping Behaviour of Working Women in Bengaluru(With special reference to Grocery)”MarketingProf Dr K P V Ramanakumar28.02.2017
Mr Ganesh R“A Study of Lean Philosophy in Plant Maintenance Function for Improving Internal Customer Satisfaction”Marketing 20.02.2017
Ms Kasturi Rohit Naik“An Analytical Study on Job Role Stressors, Employee Performance and Service Effectiveness Using Servqual Approcah”HR 20.02.2017
Mr Nandana Prabhu.K.P“Transformational Leadership and Workplace spirituality A Structural Model of Team Effectiveness”HRDr Lewlyn L R Rodrigues17.02.2017
Ms. Srirupa Banerjee“Impact of Mentoring on Career Development and Retention in the IT and ITES Sector”HRDr Hari13.02.2017
Dr K Banu Rekha“The Effects of Job Insecurity and Trust, on Employee Acceptance of Innovative Human Resource Practices-A Study with Special Reference to it and ITES Companies”HRDr N Kalyanaraman 
Dr M Rajee“A Study on Impact of Culture Towards Buyer Behaviour on Himalaya Cosmetics in Chennai City”MarketingDr K Shyama Sundar 
Dr M R Jhansi Rani“ A Study on Ethical Attitudes of Managers In Banking Sector in Major Cities of South India”bankingDr Shyama Sundar 
Dr P R Neelakantan“Behavioral Finance-A Special Study on Investor Psychology”FinanceProf Dr K P V Ramanakumar26.02.2016
Dr D Subramaniam“A Study on Challenges in Manufacture and Marketting of Cost effective Handicrafts with special reference to quality, price,packaging, timely delivery and logistics for export market” Dr Shyama Sundar 
Dr S Sridhar“Public Sector Banks-A Study of After-Sales-Service Status in Chennai City”MarketingDr K P Malathi Shri 
Dr R PriyadharsiniA Study on Consumer Evaluation of India Tobacco Company’s Brand Extension in ChennaiMarketingDr Shyama Sundar 
Dr. R .JayaramanA Study on Savings Pattern and Investment Preference of the Individual Households in the Select Towns of Cudallore DistrictfinanceDr G Vasanthi 
Dr. M. S. RamaratnamTesting the Stability of Beta on the scrips of select companies listed in BSEfinanceDr G Vasanthi28-09-2015
Dr. V. KaruppiahProfessional Infrastructure Influence on Effective and Efficient Operations in a World class Warehousing with Special Reference to Indian Warehousinga World class Warehousing with Special Reference to Indian WarehousingProf Dr K P V Ramanakumar18-09-2015
Smt T ThirumaleswariA Study on the consequences of job related occupational stress of women nurses at various hospitals at Kanchipuram district”HrDr Ragothaman8/5/2015
Mr C B Venkada Krishna PrasadA Study on Religious Tourism in Andhra PradeshMarketing 3rd March //2015
Mr L Kuladeep KumarA Study on Effectiveness of Marketing Information System in Indian Financial Service Sectorfinance 29th January 2015
D.SubramanianA Study on Quality Assurance Practices in Software Industry in IndiaManagementDr.M.H. SALIMNov-14
A VanithaA Study on Women Employees Attitude about Work life Balance with special reference to Banking, Healthcare & IT/ITES Sectors in Kanchipuram DistrictHRDr.S.MeenakumariOct-14
V RamasubramanianCredit Risk Management in Banks in IndiaRisk ManagementDr.N.KALYANARAMANSep-14
T. GiriIndustrial relations in selected Public sector undertakings in VisakapatnamHRDr.Israel Raju VuramAug-14
S.R SumaA Study on Green Marketing with special reference to FMCG ProductsMarketingDr.K.S.ChandrasekarJul/2014
M. AravindCustomer preference towards financial derivatives with reference to South Kerala MarketMarketingDr.K.S.ChandrasekarJul-14
B Balaji SrinivasanA Study on Technology Management with specific reference to Biomass Gasification Technology in IndiaOperationsDr.K.P.V.RamanakumarJul-14
K. V. S.RajIndian Pharmaceutical Marketing StrategyMarketingDr.K.S.ChandrasekarJul-14
R.K. Asha LakshmiA Study on the need for cultural compatibility in HRM with special reference to IT Industry in KeralaHRDr.K.S.ChandrasekarJul-14
G.Ravi KiranThe study on the importance of HR & its alled activities & its effectiveness on retaining talent – special reference to employer brandingHRDr.K.P.V.RamanakumarJan-14
K.V.KrishnamoorthyCRM in Banking sector (An empirical study with reference to Banks in Theni District)MarketingDr.R. SRINIVASANJun-14
R.MadhuA Study on Marketing of Back water tourism in KeralaMarketingDr.K.S.ChandrasekarMay-14
Swaminathan RadhakrishnanA STUDY OF IMPACT OF ICT ON SOCIAL LINKAGES AND TRANSFORMATION OF SOCIETY WITH PARTICULAR REFERNCE TO INDIAMarketingDr.K.S.Chandrasekar2013
V. Vijay Anand SriramBHAGAVAD GITA A MANAGAMET PRINCIPLES RELATING THE GOSPEH OF BHAGAVADGITA WITH CURRENT MGNT TECHNIQStrategic ManagementDr.N.KALYANARAMANOct-13
M.S.SankarCUSTOMER SATISFACTION IN BANKING SECTORMarketingDr.S. GURUSAMYAug-13
T.K.NathanMARKETING – ADVERTISINGMarketing ManagementDr.N. ChandrasekaranJun-13
G.SankararamanA Study on Indian Financial liberalization & its impact on economic behavior of households in ChennaiSupply Chain ManagementDr.N. ChandrasekaranJun-13
R.KrishnanCorporate governance & its impact on performance of firms in IT IndustrySupply Chain ManagementDr. S. GURUSAMYJun-13
A. SomalingamBUSINESS LEVEL STRAGETY: AN EMPRICAL STUDY OF DIFFERENTIATION AND COST LEADERSHIP STRATEGIES IN SMALL AND MEDIUM RETAIL BUSINESSRetail MarketingDr.S.GOVINDARAJULUFeb-13
V.RamanathanA STUDY ON THE RETAILING SKILLS OF THE SELF HELP GROUPS (SHGS) IN KANCHIPURAM DISTRICTRetail MarketingDr.S.RAJAMOHANDec-12
T.S.ShanthiA STUDY ON WOMEN EMPLOYEES IN INFORMATION TECHNOLOGY INDUSTRYHuman ResourcesDr.K SUNDARSep-12
R.ArunachalamCUSTOMIZATION OF SUPPLY CHAIN STRATEGIES FOR COST REDUCTION AND CUSTOMER SERVICE WITH SPECIFIC FOCUS ON CONSUMER ELECTRONICSSupply Chain ManagementDr.N. ChandrasekaranSep-12
D.KuppuswamyA STUDY ON THE BUSINESS ECONOMICS WITH STRATEGIC DECISION MAKING FOR EFFECTIVE PRODUCTION PLANNING OF TIER 1 AND TIER 2 SUPPLIERS OF AUTOMOBILE INDUSTRY IN CHENNAIStrategic Management – Production and PlanningDr.N. ChandrasekaranSep-12
S.Sundaramurthy ReddyPARADIGM SHIFT IN PHARMA INDUSTRY WITH REFERENCE TO HEALTHCARE IN PUDUCHERRY CITYPharma ManagementDr.N.KALYANARAMANAug-12
D.BaskarA STUDY ON IMPACT OF SELFHELP GROUPS IN KANCHIPURAM DISTRICTSelf Help GroupsDr.K SUNDARMar-12
K. BalakrishnanINTEGRATIVE MANAGEMENT MODELS – EFFECTIVENESS IN THE INDIAN CONTEXTStrategic ManagementDr.K.S.Chandrasekar2012
C.G.ManokrishnanA STUDY ON STRESS AND STRESS MANAGEMENT AMONG THE EXECUTIVES IN THE KERALA BASED ORGANIZATIONS WITH SPECIAL REFERENCE TO I.T.INDUSTRY IN KERALA (TECHNOPARK CAMPUSHRDr.K.S.ChandrasekarDec-11
G.SukumaranPRICE DETERMINATION OF AGRICULTURE PRODUCES IN THE REGULATED MARKETS OF VELLORE DISTRICTMarketingDr.R.KANNANDec-11
S.VenkateshA STUDY ON THE FINANCIAL PERFORMANCE ANALYSIS OF DISTRICT CENTRAL COOPERATIVE BANKS IN TAMIL NADUFinanceDr.D.VENKATRAMARAJUOct-11
M.JayaA STUDY ON MARKET CAPITALIZATION OF INDIAN INFORMATION TECHNOLOGY INDUSTRYFinanceDr.K SUNDARAug-11
R.PattabiramanCOMPARATIVE AND COMPETITIVE ADVANTAGES OF COMMODITIES MARKET WITH CAPITAL MARKETFinanceDr.K.P.V.RamanakumarJun-11
S.C.Siva Sundara AnushanSUSTAINABLE COMPETITIVE POSITIONAL ADVANTAGE OF TAMIL MORNING DAILIES IN VIRUDHUNAGAR DISTRICT, TAMIL NADUMarketingDr.R.NEELAMEAGAMJun-11
K.HariA STUDY ON INFLUENCE OF DEMOGRAPHIC FACTORS IN CONSUMER BUYING DECISION FOR MOTORCYCLES IN KANCHIPURAMMarketingDr. K.LAKSHMIJan-09
R.RavichandranDIFFERENTIATED MARKETING STRATEGY FOR DOING BUSINESS WITH LATIN AMERICAN COUNTRIES (LAC)International MarketingDr.N.KALYANARAMANApr-06
K.P.V.RamanakumarTHE INFLUENCE OF CONSCIOUSNESS ON THE SCIENCE OF MANAGEMENTStrategic ManagementDr.S.Ramakrishna PisipatiMar-06

About Placement and Training Divison

Every student comes with an aspiration for a flying career. The training and placement division work to support the student’s aspirations with an aim to guide them to start building a career and not just an employment.

Career Planning is a complex process and when multiple opportunities are in front of the final year students, it’s become difficult for them to identify the best suited opportunity. The Training & Placement Division understand this and conducts various programmes and support services to meet the needs of students towards their professional development. The division works with the students and for the students in their career planning process.

The placement division acts as a bridge among the students, academic departments and industries. We start with conducting career guidance and counseling sessions with industry experts so that students could understand and define their career aspirations. This would help us to understand their career needs and to connect them for the required training & up-skilling sessions.

Today, there is no scarcity for knowledge-centers but choosing the right place to up-skill is the key to succeed and we ensure that we connects the students with best resource centers in the market. We train the students from their II year onwards with Soft Skill & English Communications in the 3rd and 4th semester respectively. In the III year, students are trained in Aptitude skills. These skill sets are compulsory for students who aspire to qualify for campus placements, competitive exams and much more. Our in-house faculty will handle these training programmes with diligent.

We connect the students with multiple resources for them to perceive, possess, prepare, practice, perform and prosper.

Many say knowledge is power, but it is equally true that applied knowledge is the real power. We encourage students to take up internships, industry certifications, to take-up career assessments, to participate in hackathons, tech. contests and other skill development activities. Students also have access to learn foreign languages as open electives. These add-ons would increase their knowledge and skill-set; which would fetch the best opportunities for them to start their career.

Preparation + Opportunity = Success. Our motto is to guide the students to prepare for their career and to support them with opportunities. If the students are prepared, they can easily grab the opportunity and shine.

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